Custom
Carpentry &
Cabinetry
The Project — Branding
Rebranding for a Local Carpentry Business
More than a decade after I first created their original branding, Custom Carpentry & Cabinetry approached me for a brand refresh—one that would reflect both the evolution of their business and the precision of their craftsmanship. The goal was to modernize their identity while staying true to the core values that define their work: attention to detail, heritage, and timeless quality.
The Result
A Refreshed Logo that Reflects Their Precision and Attention to Detail
Through collaborative exploration, we developed a logo inspired by the carpenter's square—a fundamental woodworking tool used to ensure precision and alignment. To honor the owner's German heritage, we also integrated traditional Germanic lettering into the logo's design.
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Once the logo was finalized, I moved on to designing the business cards and paint job for the van.
