Wallace
Mapping
Solutions
The Project — Branding
A Woman-Owned GIS Business
Wallace Mapping Solutions is a woman-owned GIS company with 18 years of experience in the field of mapping. Specializing in AutoCAD and ArcGIS, they serve a niche but vital market—including utilities, small governments, and businesses. Their work requires both technical precision and visual clarity, and they needed a brand identity that reflected just that.
The Result
A Bold-Feminine Brand
I created a vibrant brand identity that could visually communicate both the technical nature of their work and the creative, detail-oriented thinking behind it.
Inspired by their process—where clean AutoCAD line work evolves into detailed ArcGIS mapping—the logo design subtly visualizes this transition, immediately signaling the nature of their services. The color palette is grounded in natural, earth-inspired tones (greens and blues commonly associated with maps and landscapes), while the purple adds a personal, distinctive touch that honors the client’s identity as a woman-owned business.
The final brand identity is clear, trustworthy, and flexible—designed to grow with the company as it expands.
